10 Most Frustrating Decisions WWE Have Made This Year (So Far)
2025: the year in which WWE showed the difference between getting over and staying over.
What a difference a year makes.
Back in 2024, WWE looked untouchable. Cody Rhodes was riding high as the company's most popular babyface champion since Daniel Bryan, veteran performers like Liv Morgan and Jey Uso were having breakout years, and new signings to the roster were getting over faster than you could say "all gas, no brakes".
Halfway through 2025, however, it's becoming increasingly clear that WWE are starting to run on fumes.
To be fair, no promotion stays hot forever. However, WWE's cooling off period is all the more frustrating for how easily it could have been avoided. Rather than building on the success of the previous year, the company have allowed themselves to make the same mistake of every market leader in history: forgetting the practices that put them on top in the first place. Between dethroning popular champions, cooling off molten-hot heels and failing to capitalize on new signings, 2025 has seen wrestling's biggest promotion zig when it should have zagged, turn right when it made more sense to go left, and generally acted like the people in charge took their business lessons from a screening of The Producers.
However, while the leads in The Producers failed in their quest to create a flop, WWE have managed to one-up them by succeeding in their apparent quest to snatch defeat from the jaws of victory. After all, that would certainly explain decisions like...
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10. Doing Practially Nothing With IYO
If you'll indulge a little workshop talk, the photos used in WhatCulture articles come from a carefully curated media library. As time marches on, new photos are added to the archive for authors' use - for example, there have been 10 new Liv Morgan photos added since WrestleMania weekend, and over a dozen ones featuring Rhea Ripley.
IYO Sky, on the other hand? Two. Two new photos in three months - a depressing statistic that sums up just how much WWE haven't been using one of their greatest performers (and RAW Women's Champion as of July 10, no less).
Fresh off having the best WrestleMania match for the second year in a row, you'd think WWE would want their most in-form wrestler in action every single week. Yet in the past three months, WWE have barely given IYO screen time, let alone ring time. Yes, WWE have finally got the ball rolling by having her interact with Liv Morgan and Rhea Ripley recently, but that doesn't excuse the previous months of near-inactivity. What was the point of having IYO win at WrestleMania if the plan was to treat her like an afterthought?
IYO is arguably the best in-ring talent in the entire WWE, which makes it all the more baffling the company have kept the Genius Of The Sky grounded for so long.