Ferrara's partner in writing crime, Vince Russo also held a title during his tenure with WCW, but it was just a little bit more of a big deal than the Cruiserweight Title. Indeed, Russo, the non-wrestling creative guy who many claimed had been the real reason for the WWF's success during the Attitude Era, bagged the WCW World Title in September, 2000, as the promotion trundled towards doom. Winning the belt in a Steel Cage match against Booker T, Russo would vacate the title just one week later on Nitro, claiming that he wasn't a wrestler and therefore shouldn't be in possession of the gold. Fans, obviously, agreed, but many wondered exactly why the man had booked himself to win the thing in the first place, especially because vacating it just made it all the more clear that the title wasn't worth a dime. Just 7 days after losing the belt to a non-wrestler, Booker would defeat Jeff Jarrett in an ultra-confusing 'San Francisco 49ers' match to regain his title. This is the kind of thing people talk about when discussing how horrible WCW had become by 2000, and how little idea the folks in charge had of how to rebuild a falling audience.