By the time David Arquette was chosen to win the WCW World Title in April, 2000, the WCW World Title had already been disregarded as the most important title in wrestling. That year alone, the belt had already been vacated no less than 4 times, something which fans didn't fail to recognise. It was impossible to take the title seriously, because management didn't do the same thing. Arquette, a non-wrestling actor, pinned Eric Bischoff in a tag-team match on Thunder to capture the gold. His partner, DDP, celebrated with him as though this was the greatest thing ever. Vince Russo, who booked the idea, wanted to glean some mainstream press from the move. WCW did receive some, but a lot of people were laughing at them, and the decision would hurt them in the long run. A lot of wrestling fans finally gave up on WCW when Arquette became champion. Before then, there had been hopes that the promotion were just looking for that next big star. Surely somebody would come along who would revitalise the WCW World Title picture and make it meaningful again? Nobody banked on David Arquette, and it was the straw that broke the camel's back for a lot of grappling fans. Making matters worse, Arquette dropped the belt to Jeff Jarrett and turned heel at Slamboree just 12 days on from his title win.