Eric Bischoff looked on with envy at the way Vince McMahon had used celebrities to rub off some of the mainstream magic on his product over the years, but what he really should have been paying attention to was exactly how McMahon booked those celebrities. Very rarely did the WWF make mistakes with famous people, they usually enhanced the show, rather than detracting from it, but the same can't really be said for WCW. Never was this more glaringly obvious than with how WCW booked the rapper Master P to show up. Throwing oodles of cash towards the man without any real evidence that he could affect ratings, the company shot themselves in the foot by allowing Master P to bring some hangers on with him, hangers on who were paid up to $400,000 for no apparent reason. Aligning himself with the likes of Rey Mysterio and Konnan, WCW thought they were being hip by bringing in Master P, but the predominantly Southern audience of the promotion weren't digging it, meaning WCW lost a lot of money for pretty much little in return. Quite how on earth management thought a rapper throwing a birthday party for his brother on wrestling television would spike ratings is anyone's guess.