Launching in 1999, WWF New York was something UK fans looked on at enviously during TV shows and Pay-Per-View broadcasts. Every single time the restaurant and bar was shown on screens, it looked like everybody was having a whale of a time, and the place was jam-packed full of wrestling fans. Sitting in a prime location in Times Square, the venue showed PPV events, and even older footage when there wasn't one airing live. In addition, several segments were taped there, and WWE Superstars would host fan signings in the building. It was successful, for a while, but the wheels would fall off the idea, which was renamed 'The World' when the company changed monikers in 2002. The restaurant would go out of business in 2003, but not before costing WWE a heck of a lot of money. Astonishingly, the venue cost more ($24.5 million) over the piece than it had been for Vince McMahon to purchase WCW ($2.5 million). That's an insane fact, that running a bar in New York caused WWE to spend more money than it took to buy out their main rival.