10 Ways WWE Completely Buries Babyfaces In 2017

2. They're Losers

Before he turned heel, Sami Zayn had two major programmes that saw him take absolutely relentless beatings, scrape a fluke win in the middle, then get conclusively buried following loss after loss after loss.

Though he portrayed gloriously sympathetic babyface, fans will always back winners, and Sami couldn't add genuine triumph to his sales pitch. His heel turn cannily played off these failings, masking poor creative as a series of bad nights for the plucky underdog.

Others are put in similar spots and expected to gain ground, but it's so rare for heroes to fail upwards in professional wrestling. When it becomes a programmed acceptance that the nice guys finish last more than first, the entire product feels bereft of life.

Kalisto was given a 'push' with the cheapest of victories over Braun Strowman in a Dumpster Match earlier this before he was literally hurled off the stage in it to create the one memorable visual from the contest. He somehow looked even more like garbage when he couldn't touch Enzo Amore's undeniable charisma in their listless feud feud.

Amore got over amongst the lightweights pinching some bits from a legend, but his Eddie Guerrero chicanery got him far more over than the fliers and faceless technicians. Embodying a philosophy used for comedy by 'Latino Heat', WWE now presents itself as a system in which you have to 'cheat to win'.