As stated in this article's first entry, Vince Russo didn't think much of the idea of title belts in pro wrestling. Putting the Cruiserweight Title on an out-of-shape writer was one thing, but Russo also destroyed any credibility the World Title had left with one unbelievably poor decision. In April, 2000, David Arquette became WCW World Champion. Russo's big plan was to provide fans with things they could never see coming. That was all well and good, but the writer forgot to think about whether or not his booking decisions were actually what the promotion's audience wanted to see. WCW fans simply did not want to watch an untrained (in wrestling, at least) actor prancing around with the most important prize in the company they followed. Pinning Eric Bischoff in a tag-team match on Thunder, Arquette looked as stunned as anyone when the referee handed him the title. Shocks and swerves can be effective when used sparingly, but this was taking things way too far for most fans. People tuned out in droves, and this was arguably the moment when WCW killed any relationship with their core fan base they had left.