7 WWE Feuds That Didn't Deserve Hell In A Cell

7. Rusev Vs. Roman Reigns (2016)

In the summer of 2016 Roman Reigns took a short break from the main event scene, instead setting his sights on the United States Championship held by Rusev back when he was a Bulgarian Russian. Reigns was a lot less well-received than he is currently and at the time many believed this short drop down the card was a way to help him become more favourable in the eyes of a certain demographic of fans which you're probably a part of.

Although Reigns and Rusev had been feuding for the title since August, their rivalry leading up to the Hell in a Cell match was far from worthy of such a setting. The feud was what you'd have grown to expect from a Roman Reigns program in the mid-2010s, with his opponent suffering embarrassment and made to look weak whilst Roman is made to look strong. Lana also went head first through a wedding cake as well.

During the feud Reigns said this line which is also featured in the promo package before the match; "I haven't made this personal. Not yet." Then why are you fighting inside Hell in a Cell?!