SDCC 2017: 8 Reasons Why DC Just Beat Marvel

Between Rebirth and everything else, DC ran away with this year's Comic Con.

by Ewan Paterson
DC Animated Original Movie 10th Anniversary Blu Ray
DC Comics

Now, you may not have heard, but the comic book industry is in a bit of a dire state at the moment. Sales are inconsistent, fans are moody, and the entire medium feels like it's depressed - a shell of the fun-loving and largely optimistic storytelling format that captured so many hearts in its prime.

Good thing DC are here to save the day.

No, seriously, DC have totally got this. After Thursday's panels on WB Animation and the future of the DC Universe, it has become increasingly apparent that these guys have the drive, the talent and the nous to grab the medium by the scruff of the neck and drag it kicking and screaming into a new generation, a talent the company has already illustrated - albeit tentatively - with DC Rebirth. Which we are loving, by the way.

SDCC 2017 is barely over and already we've seen that DC are bringing their A-game to the medium, and with a renewed sense of purpose and energy no less. If anything, however, it feels like Rebirth has totally galvanised the company. If they can lead on all fronts, with a resurgent presence onscreen as well as off it, then 2017 could well mark the beginning of a really dominant period for the publisher.

Besides, they've totally nailed this comic con thing. Sorry Marvel.

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Content Producer/Presenter

WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.