For the average moviegoer, a film’s advertising is a huge part of deciding what to watch. That was especially true before the rise of the Internet, when seeing an awesome cover at the video store could instantly draw you in. Before internet movie news became a currency, posters and box art were the kings of hype.
You might not have heard much about the movie, and it’s not like you could check its score on Rotten Tomatoes, but the artwork would be so intriguing that you had to give it a try.
There’s a problem with that, though: far too often, the promotional artwork is a complete lie.
Studios will blatantly misrepresent their film if they think it will sell better that way, promising something on the cover that the finished product fails to deliver on. Sometimes, the cover will show a really cool scene that never happens in the movie, while other times, it’ll claim an actor is the star when they’re only there for five minutes.
In the worst examples, the cover can even totally misrepresent the genre of the film.
They say you shouldn’t judge a book by its cover, but that saying applies to films as well. If you were to judge these 15 films solely by their covers, you’d be in for quite a shock when you watch them and realize you were completely lied to.