Avengers: Infinity War Super Bowl Trailer Reactions: 5 Ups & 2 Downs

Even with Black Panther on the verge of release and set to take a billion dollars no doubt, it's hard not to already look beyond it to the release of Avengers: Infinity War in the summer.

It's the kind of cinematic event that only comes around very rarely, ten years in the making and promising to change everything we've become familiar and besotted with in the MCU. Characters we've come to know will die, new faces will rise to greater prominence and the stakes may even be raised even further ahead of Avengers 4. If you can believe they can get any higher, that is.

With Disney already looking ahead to both this and Ant-Man & The Wasp as Black Panther lands in cinemas around the world, the studio took the opportunity of the Super Bowl's expensive trailer slots to unveil a new 30 second big game spot to show off some new footage and keep the hype train on track.

Here's the trailer...

But the question is: was it any good? It's not a long one, but there are some things in there that definitely warrant discussion.

First the negatives...