Just when you think Marvel aren't going to do much with Black Widow's marketing this year, they quietly release the first trailer and everything looks very rosey. The teaser seems to promise an action-heavy, full-blooded spy movie taking leads from the biggest action franchises of the time and mashing them into the long-awaited story of a much loved, much missed character.
We got introductions to new heroes, new villains, hints at revelations from the past and lots of emotion and it all looks like it's been shot beautifully. What's not to love?
Look, it would be easy to complain about the fact that the trailer came out when everyone is asleep (look at the thread of comments under the official post) but that's not reason to complain. Especially when you're in the UK, where we still won't get Disney+ for months. So maybe just suck it up.
There are legitimate things to critique though, because though this is a very good trailer, it is not a flawless one.
Here's the trailer...
First the positives...
8. A Genuine Bond Feel
Marvel Studios basically sneaking this trailer out at a time that doesn't seem to suit their usual style of teaser release is a bit of a strange one. It's not like the teaser has come courtesy of a big-money spot on a late night talk show or during a football match or something - this feels more like an arbitrary window, particularly with Marvel set to take the trailer to CCXP in Brazil this weekend. But it does make sense when you think about the impending release of the first No Time To Die trailer.
With the world waiting for a Bond trailer, Marvel have just released a trailer that gives us everything we want from a typical, modern Bond trailer. We get the opening sweeping vistas, the vast action sequences, the Skyfall-like links to the past and a mysterious villain. It's like it's all been checked off from a list, though that isn't a criticism in the slightest. It's pretty genius when you think about it.
This film being the MCU's answer to a Bond film, given Natasha's past as an underground assassin and spy makes a lot of sense and they've captured the right feel perfectly without it looking like a paint-by-numbers copycat version.