As the June 14 release date for "Man of Steel" draws near, the trailers and TV spots have included many of the tropes and standards of modern CBM's: we get glimpses of action, a pulse-pounding score, and relatively dark tones. But perhaps the most startling of discoveries upon the collective comic book community's consumption of each new "Man of Steel" teaser wasn't Superman's new "neo-medieval" inspired suit, nor the sacriligous lack of red briefs. It wasn't even over the Matrix-like ground-crackling flight takeoffs. The parts of "Man of Steel" that have seemed to have found the greatest resonance with audiences thus far don't even feature the caped "big blue Boy Scout", but just a boy and his father, Jonathan Kent. After Costner, as "Pa" Kent, reveals to young Clark the true nature of his arrival on Earth, a teary-eyed Clark asks his father, "can't I just keep pretending I'm your son?", to which a comforting Costner replies, "you are my son", (lines taken from Geoff John's "Secret Origin") pulling in his troubled son as his voice breaks with emotion. This one line, delivered with almost perfect, born-to-play inflection, seemed to light up the internet as immediate praise was heaped upon Costner in anticipation of the film's release. Hans Zimmer's soaring soundtrack subsequently being mixed in have only added further dimension and accompanied the subtle texture of this superhero first-contact drama. The "Man of Steel" marketing campaign has been rather brilliant and extremely clever in showing minimal physicality in released footage, and with each new 30-second commercial, debuting small clips and showcasing the different themes of the film, tantalizing and hyping the masses. The eleventh and latest TV ad to drop may perhaps be the most epic yet.