So, Why Was The Avengers: Endgame Title A Spoiler?

Now that Captain Marvel is about to land in cinemas and explain where the devil she's been for the past few decades of the MCU's timeline, we're starting to hear more about the film's production thanks to the release of press day coverage across the web.

Obviously, all of the stuff relating to that movie is delightful to read, but there's also something in there that answers a bit of a mystery about another of Marvel's upcoming movies. Back when we were all made aware that Avengers 4's title was being consciously kept in-house, Marvel and the Russos made it very clear that they'd done so to preserve the spoilers in it.

Naturally, that led to lots of speculation and a culture of over-hyping the title reveal that the company actively admitted regretting eventually. But you can't knock the marketability of something like that.

Then the title came out and it's Endgame and... well, that's not really a spoiler is it? It's just a word suggesting a climax or conclusion. So what gives with the claim it was spoilerific?

Well, according to one Mr Kevin Feige, who spoke to Collider at the Captain Marvel press day, that spoiler comment was blown out of proportion. You know, like the idea that James Gunn was going to have a significant role in the future of the MCU before he was fired. Nothing suspicious about that, nothing suspicious about this. It's not like Marvel Studios have a habit of retconning things or anything.

More: 12 Biggest Retcons In The MCU

Anyway, Feige still says they kept the title under wraps for good reason:

“Well, I think I’d said that it all had gotten blown out of proportion to some extent. But it was a spoiler, because if you knew before Infinity War came out that the next movie was called Endgame, then you know that there wasn’t an ending to Infinity War. But that had been the title of the movie from the moment we conceived of doing the two films. In large part, because…it’s seeded right there. I mean, it’s seeded in Ultron.”

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That's not really a spoiler, given that we already knew there was no ending in Infinity War, but each to their own. No matter how many times Feige and the Russos said that the two Avengers films were stand-alones, there was just no way anyone was going to believe it after they'd been announced as the opposite. Shooting them back-to-back and releasing them a year apart just gave fans licence to immediately ignore that.

To be honest, it still sounds like the title was changed from the original plans, as has been suggested elsewhere before, but there's no way we're ever going to get that admitted from a creative director who everyone claims had every step of the MCU planned from day one.

Also, it seems that Seth Meyers might have sneakily revealed the title of the film during the press tour for Ant-Man And The Wasp when Paul Rudd sat on his sofa. Sure, their interaction in which Meyers says he feels getting as many people as possible to see the movie is probably "the end game" could be accidentally, but listen to the way the host laughs and look at Rudd's "oh sh*t, you rascal!" reaction. They knew...