The early screenings of Sherlock Holmes 2: A Game of Shadows are about to roll out across the UK this morning (my local Empire Cinema in Newcastle has a screening at 10.30am) so very soon we should start to hear some feedback about The Dark Knight Rises trailer that we are about 95% sure is attached to Guy Ritchie’s film beginning from today. Both The Dark Knight Rises and Sherlock Holmes 2 are of course Warner Bros productions.
IMAX confirmed via Twitter last week that the full length trailer for The Dark Knight Rises will be shown in cinemas from today, presumably with U.S. prints of Mission: Impossible – Ghost Protocol. The trailer is timed at being 2 minutes and 3 seconds long, just 2 seconds shy of the length of The Dark Knight’s now legendary first full trailer but we have had no official confirmation yet that the trailer is attached to Sherlock Holmes 2.
Now in the past I have been burnt several times by expecting to see a trailer attached to a movie only for it then not to happen. Sometimes the reason is because the trailer that we were promised was only attached to U.S. prints of a film or other times it’s because the theater chain/complex simply have ignored a studio’s request and have just gone with what they wanted. These things are always hard to get confirmations on.
But… I want to hear from you this weekend. If you have seen The Dark Knight Rises trailer (or indeed the prologue with 70mm IMAX cinemas showing it before Mission: Impossible – Ghost Protocol) I want to hear from you. What cinema you saw Sherlock Holmes/MI:4 and what trailers were attached.
It would be really great to start a list of cinemas that we can confirm are showing the film to help those wanting to see it over the weekend so do let us know…