Nobody likes microtransactions, but developers keep forcing them into games in order to promote a false sense of “player choice” while rolling in ill-gotten gains scrubbed from the accounts of parents who don’t supervise their credit cards closely enough. There’s a lot to dislike about entertainment’s fastest-growing industry in 2018, and these slimy, conniving business practices are at the top of the list for many gamers.
Some infamously greedy publishing houses like Electronic Arts and Activision have slowly started to back away from such awful tactics after receiving the brunt of the backlash against their “games as a service” model. Yet, each EA Sports release seems to come across as increasingly desperate, and the Activision-backed Call of Duty: WWII literally encouraged players to watch each other open loot boxes, so we aren’t out of the woods yet.
The most unfortunate thing about this manipulative monetization strategy is that it has caused the untimely demise of several promising franchises over the years. From auspicious asymmetric multiplayer concepts to long-awaited reboots, no game was safe from the the industry’s ill-considered culling.