Easily the most hated video game ending of all time - to the degree where there's still a large question mark looming over Mass Effect Andromeda's head, as to whether it can revive the franchise at all - Mass Effect 3's ending was so comically bad, I can't see people ever tiring of lampooning it.
I mean, the stage was set quite spectacularly. All Bioware had to do was walk on and deliver on all their various promises.
We'd heard about how Mass Effect 3 wouldn't have "an A, B or C ending", and how - after literally hundreds of hours with our squadmates - everything would converge into an epic finale that would surely cement itself in gaming history.
And can you guess what they did? An 'A, B or C ending'. On top of that, the real cherry on this sh*tcake was EA holding back both a key character and series of missions that were essential to making the ending make any sense, only to release them as paid-for DLC.
Yes, if you wanted this to make any sense, you had to cough up more money.
The response was seismic, to say the least, with Bioware eventually yielding and releasing a free, 'Extended Cut' that was then patched over the original. Mass Effect 3 - and everything about its marketing, reception and post-launch treatment - exists as a timeless lesson in What Not To Do, and here's hoping Andromeda can knock it out the park come March.
Which video game endings were so bad, they were actively insulting? Let us know in the comments!