8 Video Game Business Practices That Must Die In 2018
7. Pre-Order "Incentives"
For those occasions when selling a product on its own merit just isn't a safe enough bet, a flurry of pre-order incentives will swoop in to coax a purchase out of you with the promise of additional content that patient consumers aren't allowed access to. At least not for a sizeable cooling off period (see: timed exclusives).
Besides the general stink of desperation (please, buy me!) they give off, that each bonus is often spread across multiple retailers - rather than universal - makes obtaining them all nigh on impossible. Unless you're willing to pick up multiple copies of the same game, you can kiss goodbye to owning the complete package.
From a business standpoint, it's genius' from a consumer's? Nightmarish.
And don't even get us started on the absurdist approach some publishers take with the non-game tat. Glow in the dark condoms for pre-ordering inFamous Second Son?
Video games and prophylactics: a match made in heaven, apparently.