The Gordon Gekko maxim - that greed, for lack of a better word, is good - is one that, thankfully, not many good people approve of.
Those with common-sense (clearly not those who work on Wall Street) might even go so far as to label it an immoral principle - one that, having already poisoned the film, media, and sport industries and the like, is fast on its way to corrupting our games.
There was once a time - a golden age - when the creators of games would focus any talent they had to the noble cause of *gasp* making progressive, well-designed, and artistically valuable video games.
Then out of the blue came an epiphany from within the boardrooms of the big corporations; game studios can operate more profitably, they discovered, by inventing innovative and underhanded new methods of rinsing our wallets than they can by actually making video games.
As world capitalism enslaves us all to an endless pursuit of money, so too the big game studios are subordinating, more and more, their self-professed-yet-somewhat-dubious love for the industry beneath an almost insatiable hunger for profit.
The impact on our beloved gaming industry of this greed-ridden onslaught is manifold. Here are just 8 of its effects.