Today, there is no franchise greater (read, popular) than the Marvel Cinematic Universe.
Since 2008, Disney, together with Marvel Studios maestro Kevin Feige, have marshalled the Marvel Universe on the big screen to immense success. It's ludicrously big, and now - with the release of Marvel's Spider-Man for the PlayStation 4 - it looks as though the company are looking to recapture the same lightning used to power their cinematic universe, but for a gaming one instead.
Speaking to KindaFunny earlier this week, Insomniac Creative Director Bryan Intihar basically confirmed that Spider-Man - already the best reviewed Marvel video game to date - will act as the 'Iron Man' to a brand new franchise of interconnected stories, characters and titles. Avengers Tower dominates New York's skyline in-game, and with countless other references to the likes of Daredevil, Doctor Strange, and various other NY-based heroes, fans had always speculated that Spider-Man could herald a brand new era for Marvel in the industry.
But the question still remains: what happens next? With countless heroes, villains and stories to adapt, how do Marvel Games turn Spider-Man from just a seminal title, into something far greater altogether?