As expected, Seth Rollins' 'major announcement' on this morning's ESPN SportsCenter was staged to reveal himself as the cover star for 2K's upcoming video game, WWE 2K18.
The Raw main-eventer follows in Universal Champion Brock Lesnar's footsteps as the latest current superstar to grace the box of 2K's long-running wrestling series. Rollin's grimacing visage is set to appear on both standard and deluxe editions of the game, the latter available four days in advance of the standard version's 17 October release date.
Alongside Rollin's announcement, 2K also released a dramatically shot, rather sizzling new trailer for the game, featuring a masked hooligan engaging in random acts of vandalism towards historic artefacts of WWE's heralded legacy. Ric Flair's robe is set ablaze, Brutus Beefcake's shears get the chop, and a statue of poor Andre the Giant is violently decapitated. After concluding his path of destruction, the balaclava-ed thug unveils himself as Seth, as a title encourages us to "Be like no one". Stirring stuff.
2K's press-release for the announcement explained the meaning behind this inspiring tag-line:
For every calculated action and result, there is no question Rollins will prevail by any means necessary, and in doing so, embody everything it means to be like no one.
In determining who truly epitomizes BE LIKE NO ONE and represents WWE 2K18 to the fullest extent, there was one obvious answer: Seth ‘Freakin’ Rollins.”
Rollins is in hallowed company as the face of 2K's new game, rubbing shoulders with luminaries such as Goldberg, Steve Austin, The Rock, and John Cena.
WWE 2K18 releases 17 October of this year, and as ever, WhatCulture.com will have all the coverage you need.