Sony has maintained that contrary to all the rabid rumors surrounding the next generation of consoles, they themselves are in no particular rush to produce and release the PS4. Echoing sentiments from consumer products chief Kaz Hirai who said the PlayStation 4 would not be making an appearance at E3 this year; Sony France CEO Philippe Cardon has now stated:
“The Wii is under time pressure because it’s in decline, As far as we’re concerned, we’re under a lot less pressure. We were the last to release the PS3. We will probably be the last to announce something.”
So while the rumor mill keeps churning for Microsoft and the next Xbox, Sony is basically saying that they are in no hurry to release their nest generation console. However, this does contradict Sony Europe head Jim Ryan who also said: ”I think we would consider it undesirable to be significantly later than the competition.”
We seem to be getting some mixed signals from Sony, on the one hand they are happy PS3s are selling better than ever before and according to them don’t mind being “…the last to announce something.” On the other hand Sony says they don’t want to be too far behind the next generation because it would be bad for business.
However, we know the Wii U will be released sometime this year, and more than likely the next generation Xbox will be announced this year and released next year. So it will be interesting to see if Sony is forced to say something about their next generation console sooner than they want because in their own words “…we would consider it undesirable to be significantly later than the competition.”