Many Catholic countries celebrate the concept of a 'Name Day', basically an extra birthday for those who happen to be named for a saint. If that date is also your actual birthday, well, jackpot.
Not surprisingly, Italy - technically* home to more popes than any other country on Earth (two at last count) - is one of them. More surprisingly, there's no San Mario - and so no giorno dedicated to the peninsula's prototypical pre-name.
Unless you pray at the Church of Nintendo, that is, who've contrived the most tenuous excuse possible to turn March 10 into a promotional parade for their pasta-loving plumber.
MAR10, quite aside from being the license plate Ninty's mascot would have if he part-ex'd his cart and started driving a BMW in the middle lane like a t*sser, is also a vague cipher for 'MARIO'. Apparently that's reason enough.
How will you be celebrating the big occasion? Another excuse (as though one was needed) to play through Super Mario Bros. 3 again? Or by doing absolutely nothing, because it's patently ridiculous? Let us know, and have a fun but responsible Mario Day!
Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know).
He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.