Lincoln: Steer The Script Super Bowl Ad

Lincoln took five original tweets, a few alpacas, and the new 2013 MKZ and re-imagined the way a commercial is…

WhatCulture

Editorial Team

Lincoln took five original tweets, a few alpacas, and the new 2013 MKZ and re-imagined the way a commercial is written. What resulted was the excellent official, full-length #SteerTheScript commercial starring RevRun, Wil Wheaton, Emmitt Smith, and you that aired during the Super Bowl.

The journey isn’t over. Find out what’s next at www.SteerTheScript.com