Lincoln took five original tweets, a few alpacas, and the new 2013 MKZ and re-imagined the way a commercial is written. What resulted was the excellent official, full-length #SteerTheScript commercial starring RevRun, Wil Wheaton, Emmitt Smith, and you that aired during the Super Bowl.

The journey isn’t over. Find out what’s next at www.SteerTheScript.com

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