As Apple’s iTunes quickly approaches its 12th birthday, we’re yet to see a big shake up in the way you use iTunes. Rather, over the last 11 years, we’ve seen steady and gradual introductions of features, such as the mega-flop Ping, iTunes Match and even the introduction of TV Shows and Films.

However, as we approach the end of the first year without the infamous Apple founder Steve Jobs, are we about to see a big overhaul? Here’s what I’d like to see.

 

 

1. A Subscription Based TV Show Model

I might be clutching at straws for this one, but I’m in desperate need to subscribe to the iTunes store, rather than purchasing content individual episodes and movies. Currently I subscribe to not just Netflix but LoveFilm as well, as both services offer different content that I feel a need to watch. Typically, Apple sells practically all the content on the iTunes store that I could want, and this is where I have a dilemma. Apple’s current model would like to charge me £105 for all three seasons of Modern Family in HD, or if you prefer, 17 months of Netflix. Obviously, that’s a big amount to part with for just one season, and this is where Apple could make their mark as a serious rival to said content companies.

This model is really dependent upon the reveal of a supposed ‘Apple TV’ or as I’ve come to call it the ‘iView’. If we see this new product at all this year (albeit, ever), then chances are this model will come shortly after to feel the deal. It would be one thing to purchase an expensive TV, but then to pay for individual episodes? No thanks, I’ll stick with Netflix.

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This article was first posted on July 1, 2012