The biggest misconception surrounding the Attitude Era of World Wrestling Entertainment is that it was born of explicit language and overt sexuality.
While those two aspects were major draws for 18-35 year-old men, there was so much more about that magical time in WWE history that made it a huge success.
Attitude was not simply about flipping off the boss, embracing sexuality and pushing the limits of good taste.
It was about bouncing back from an epic !*$%-kicking and taking pride in the work, believing that WWE had the better show and doing whatever it took to earn them a victory in the Monday Night Wars. It was about shattering complacency and taking risks, all the while presenting the most captivating stories, characters and angles imaginable.
At a time when WWE is in a creative funk, with little to grab hold of the viewer and make Raw and SmackDown destination viewing, it would behoove the company to take a trip down memory lane and identify these 10 ways they could bring back the elements that helped make the Attitude Era the most successful and profitable period in wrestling history.
Erik Beaston is a freelance pro wrestling writer who likes long walks in the park, dandelions and has not quite figured out that this introduction is not for Match.com. He resides in Parts Unknown, where he hosts weekly cookouts with Kane, The Ultimate Warrior, Papa Shango and The Boogeyman. Be jealous.