As Eric Bischoff was keen to remind us all at his crushingly dull, utterly anodyne TedX (note the 'X') talk recently, he once wrote a book called 'Controversy Creates Cash' (or more accurately, 'Ca$h'). In fact, the whole takeaway from his glorified after-dinner speaking engagement was that - *gasp!* - the mainstream media adapt wrestling's time-honoured tactic of stirring the pot to get eyeballs on their channels.
Oh, that's right: everybody.
Except we're gradually inching towards a time where controversy doesn't necessarily fill the coffers, but can in actual fact empty then. For example, a ludicrously misguided - or more likely, purposefully incendiary - decision to name, say, a supposedly progressive Battle Royal in commemoration of a problematic person from the past might get lips flapping on the internet - but not to any great effect. As soon as your major sponsor gets wind and expresses their stern disapproval, the game's up. In such a case, controversy creates censure.
Then again, perhaps it doesn't really matter if that controversy is being bank-rolled by a Middle Eastern prince with pockets deeper than an Immanuel Kant lecture at the bottom of the Mariana Trench. It migh not create the cash - but it's so worth it.
Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know).
He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.