10 Things WWE Doesn't Want You To Know About AEW
9. The Promos Are Unscripted
Can you imagine a relegation-haunted football manager trying to get "Survive and prevail" over as a way to convince fans that he is still the man for the job?
That's not a fair analogy, since football managers don't need to sell the next round of fixtures with verbal theatrics - but can you imagine a UFC fighter, in a bid to unsettle their upcoming opponent, referring to them as a "Superhero? More like super-villain. Conor McGregor, you are a snivelling little suck-up sell-out full of sufferin' succotash, son!"
*Khabib Nurmagomedov winks to the hard cam*
Look at the declining popularity of professional wrestling throughout this century. The most popular territories drew five-figure gates before 1984. WWE did not, in fact, expand the industry, only itself, and it prospered throughout two boom periods. When the Attitude Era faded, WWE changed the complexion of its creative team to hire ex-Hollywood writers in a presumed attempt to tell broader stories for people who would not ordinarily watch wrestling.
The era of the creative writer is the line through which the decline is traced. This isn't a coincidence; to the exact year, the written era is significantly less popular than the booked era.
AEW is booked, not written, its stars cut self-penned promos, and wouldn't you just know it - in just six weeks of TV, Dynamite has delivered the best heel and babyface promos heard in decades.
AEW is positively embarrassing WWE in this department, not that it needed to.