10 Times Vince McMahon Sold His Soul
8. Boywatch
Shawn Michaels wrestled for less than forty minutes when he went coast to coast in 1995 to book his WWE Title shot at WrestleMania XI, but Vince McMahon knew he could spin the story of the 'Heartbreak Kid' winning from the #1 spot in a way that would quickly force fans to forget - particularly if he saddled his next great hope with Baywatch star and globally renowned pin-up Pamela Anderson.
Always in awe of Hollywood sheen, McMahon booked his entire Rumble around 'Pammy' as much as the title shot itself. Ads for the show featured her at home fending off messages from the bulk of the roster, and a famous opening vignette from the show saw her arrive with sh*tty stick in hand to push back the advances of Mabel, Doink et al.
Bizarrely charismatic in the face of heel 'HBK's obnoxiousness, Anderson radiated a certain charm regardless of her blatant disinterest in getting involved.
It was more crudely on show a few months later as her passing interest in the grand WWE f*ckabout she'd agreed to gradually waned, but for one night at least Shawn Michaels became a bigger star by virtue of his placement alongside another one.