This past week, the interest of the whole wrestling industry - and particularly that of those cosying in a Stamford boardroom - was piqued when a set of new trademarks bearing the familiar hallmarks of Cody and The Young Bucks' were revealed.
The filings listed a slew of new trademarks under the banner of 'All Elite Wrestling' - as clear a sign as any that the Being The Elite crew, hot off the heels of their All In success, are seriously pursuing an ongoing, weekly television venture.
What's more, the company is believed to be bankrolled by entrepreneur Shahid Khan, the billionaire owner of the Jacksonville Jaguars with a net worth estimated to be almost double that of Vince McMahon's. For the first time since 2001, the business may have a new Ted Turner - and wrestling fans are understandably excited about the prospect.
AEW might the most well-equipped venture to take on Vince McMahon's hegemony, a stranglehold he's held on the industry since WCW's collapse in 2001. But they are by no means the first. Heck, Jeff Jarrett's tried it twice.
Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know).
He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.