The tried-and-true template for delivering a well-crafted promo doesn't always cut it. Sure, it's usually fine for a performer to come out and give the standard, "I'm the best, you're the worst, here's a dig at your career low point, now someone get me a championship match before the crowd wakes up again," but, every once in a while, the WWE Universe needs a good shake-up.
And though it takes a rare breed with immeasurable fortitude to even attempt it, it's sometimes necessary to put their character on the line and go balls-out with a high-risk promo.
What exactly makes a "ballsy" promo? It's putting yourself fully on the line, without a safety net. It's risking the possibility of falling flat on your face. And more often than not, it's an exercise in brutal honesty. And they don't always work. But when they do they can become legendary.
There's a fine line between a "ballsy" promo and an insensitive one, though (a line that WWE typically traverses with all the grace of a pudgy, drunk tightrope walker), so understand that we're not here to talk about Randy Orton using Eddie Guerrero's actual death to get cheap heat or DX slapping on black face to mock a group that already felt discriminated against.