WWE excitedly announced during this Sunday's Money in the Bank that Hall of Famer and hardcore legend Mick Foley would alight on Raw the following night to unveil yet another belt in the company's burgeoning cupboard of ceintures.
Fans were a little muted at first about the prospect of further precious metal clogging the airwaves as a convenient and lazy substitute for actual angles or sequential storytelling, but once news leaked that the new title was to be a 24/7 deal, nostalgic minds connected the dots to Mankind, and began eagerly anticipating the reintroduction of the Hardcore Championship.
Well, part of that turned out to be correct. The multi-branded belt certainly is to be defended round the clock, but it has none of the trappings of the ragtag no-rules relic which caused so much chaos during the Attitude Era. Instead, this was very much the geeks' domain - and arrived with a dreadfully crap belt to boot.
The 24/7 Championship has the look of an ersatz luxury car manufacturer trying to swizz upmarket fanciers of more limited means, basically a showy brushed gold logo on a racing green strap. It is, in a word, sh*te. But it's far from the first time WWE have dropped their trousers when it comes to belts.
Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know).
He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.