Last week's Wednesday Night War numbers are in - and they don't look good for All Elite Wrestling.
A dismal week for Dynamite saw AEW's flagship fall to an average of just 663,000 viewers, representing a decline of 26%. This is comfortably the show's lowest number since debuting on TNT back in October and the smallest viewership either Dynamite or WWE NXT has scored in the Wednesday Night Wars.
NXT, meanwhile, fell by 12% to 810,000, having held up much better for Thanksgiving. This should be considered a success as it's above the show's average viewership of 796,600 since debuting (h/t Figure Four Online).
Dynamite scored a small victory in the key 18-49 demographic, with their 0.26 rating beating out AEW's 0.24. NXT once again trounced AEW in the 50+ demographic, though Dynamite edged the WWE show out in every other group.
The numbers are what they are. For AEW, this is a bad, bad decline after advertising the show around Kenny Omega vs. PAC, Cody's return, Chris Jericho vs. Scorpio Sky, and more. That TV executives put great stock into the 18-49 figures must be considered, though AEW's number in that department is still way down on their 0.42 average. They have a lot of work to do.
A caffeine-dependent life-form from the frozen wastes of north east Scotland. He once tried to start a revolution but didn't print enough pamphlets, so hardly anyone turned up. Give him a follow @andyhmurray. You'll have a great time. Maybe.