Brock Lesnar Just BURIED WWE Raw Last Night

Brock Lesnar is not a WWE Monday Night Raw viewer. The WWE Universal Champion, when not appearing on the show he's supposed to be the the flag-bearer for, doesn't even bother tuning in.

This much we already knew before Monday's telecast, and it wasn't exactly doing the company or the title itself many favours then, for this rather demeaning fact to be woven into the fictional fabric of yet another patchy Roman Reigns storyline in a last ditch effort to get 'The Big Dog' cheered. WWE have set another dangerous new precedent for what they consider worthy within their fragile television universe.

It already was far too easy to disregard the strap across Brock's shoulder and all the performers gunning for it because of his indifference. Subversively, it was too hard to care about his next contest. Cultivating the role of a publicly traded mercenary between publicly traded companies, 'The Beast' hasn't once considered the narrative implications of his non-kayfabe negotiations, so why should punters bother?

In a moment worryingly akin to the dying days of WCW, the company this week elected to steer into the F5 by allowing Lesnar to play a worked shoot version of himself. In a series of segments peppered with visual gags (because everything in WWE is comedy, and nothing is funny), Paul Heyman gamely tried to get his client to give a single f*ck about his job, but Brock wasn't budging.

"Obviously I didn't [hear what Roman Reigns said] Paul. I don't watch the show, Paul. Why would I watch the show?!"

Ahead of WrestleMania 34, WWE attempted to present Brock as "Vince's boy" via tasty confrontations at the Gorilla position, but with the knowledge of how badly that failed they've instead made him a man emotionally immune to anybody or anything. It asks the viewer to question why or how he even got on his private jet to Miami in the first place.

Through Brock Lesnar, WWE are now destructively scripting themselves to laugh at themselves. Or worse, ignore themselves. Allegedly backstage in Miami last night for another date on his 2018 apology tour, Hulk Hogan would have once upon a time been the ideal person to chop this nonsense down with the edge of his hand. Back when he was still trusted with a live microphone, 'Hollywood' summed up a crumbling WCW rather well in a verbal volley following a Bash at the Beach 2000 worked screwjob win over Jeff Jarrett.

Firing shots at real and kayfabe nemesis Vince Russo, Hogan fumed, "That's why the company's in the damn shape it's in - because of bullsh*t like this." Getting this message through to the other Vince is perhaps even beyond his original golden goose. Red and yellow used to equal green for Vince McMahon, but he's now sh*tting more money than The Rock did ice cream during his 2003 heel run.

These are the beginning of the most financially fortuitous times in WWE history, but these are the end of days. A billionaire's playground matched only by the deals being offered by that evil tycoon Ted Turner some 20 years ago when creative completely collapsed under the weight of finance, pollutant creative and willful neglect.

Here comes the pain.