Cody Rhodes has revealed that fans of All Elite Wrestling can expect "violence and physical storytelling" in the promotion, as they present a "sport-centric product", according to an interview he did with Comicbook.com.
Blood was a much discussed topic following AEW's 'Double or Nothing' pay-per-view last month after the copious amounts spilled by Dustin Rhodes in the match with his brother, Cody.
When the AEW Executive Vice President was asked about it, he responded:-
"When it comes to violence in our industry, when it comes to blood, when it comes to those things it should never be a topic but I love that it is and I understand why. But when it comes up it just … You’ve got to pick a lane."
Rhodes admitted that he and Dustin didn't anticipate that amount of blood in their match, but promised fans it wouldn't be something the organisation would shy away from, saying:-
"...if you’re looking for violence and physical storytelling that’s a big part of what AEW is going to bring. There’s not any guidelines to how our pay-per-views are going to be. They’re treated as a sport-centric product...You see it in boxing, somebody gets a hematoma on their forehead. It happens and it will happen at AEW.”