Is Stephanie McMahon's Book Designed To Make Her The Face Of WWE?
Vince continues to step out of the public eye.
On Monday, Stephanie McMahon announced that she will be teaming with Regan Arts - publisher of Ronda Rousey's My Fight / Your Fight autobiography - to release her own memoir. Now, details regarding the project are starting to emerge, such as the planned marketing push and its part in helping McMahon supplant her father as WWE's business overlord.
According to The Wrestling Observer, McMahon's book - which is rumored to be called Lady Balls after WWE filed a trademark for the term - is designed primarily to appeal to WWE's female fanbase and offer insight into McMahon's rise to the top of the company, starting with her role in 1998 as a receptionist and continuing up to her current position as Chief Brand Officer.
There is expected to be a major push for the book in mainstream media, which should translate to WWE going all-out in a marketing blitz (and continuing to feature McMahon heavily on television). The project will also serve to help WWE market McMahon as the driving force behind the company, taking the role from her father, Vince, who remains heavily involved with WWE but has drastically cut back on his public persona. As Stephanie already deals with many outside interests as Chief Brand Officer, this push is meant to help cement her as the business face of the company for decades to come.
Read on - 10 Questions Stephanie McMahon Must Answer In Her Autobiography