The Disturbing Truth Behind WWE’s New Monopoly

MASSEDUCATION.

CM Punk WWE Champion 2012
WWE.com

“I thought I was good. You know? I really thought I was good. And then I got in the ring with Eddie Guerrero. And I was like, ‘Holy crap, am I bad.’ That was the big step up in competition, that was the big test. But it gave me that attainable goal.”

CM Punk, Best In The World DVD [2012].

A sequel of sorts to Michael Hamflett’s excellent piece, here, we deep dive into the implications of WWE’s “global localisation” directive on the wrestling art form.

As broken by WrestleTalk earlier this week, WWE has renegotiated the performer contracts of NXT UK talent—though that suggests a bargaining we’re quite sure did not take place—and they are now precluded from working anywhere else beyond PROGRESS, ICW, OTT, wXw, Fight Club Pro, and Attack! Pro Wrestling.

WWE presents sports entertainment, not pro wrestling. To WWE, sports entertainment is better than pro wrestling because sports entertainment squashed pro wrestling in the 1980s. It’s not pro wrestling to them, hence why they refuse to accept the terminology; it’s wrasslin’, a smug bastardisation with dry, niche, corny connotations. In the wake of this news, the rising Phoenix of pro wrestling may turn to the ash from whence it came.

History supports this cynicism.

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Contributor
Contributor

Former Power Slam Magazine scribe and author of Development Hell: The NXT Story - available NOW on shop.whatculture.com!