The REAL Reason WWE Are Pushing Dolph Ziggler Again

Could the Intercontinental Champion leave this summer?

Dolph Ziggler Intercontinental
WWE.com

Dolph Ziggler's fortunes have skyrocketed lately. Moving to Raw and aligning with Drew McIntyre has given him renewed purpose, and he scored a surprising Intercontinental Title victory on last week's Raw (18 Jun), ending Seth Rollins' universally praised reign with a roll-up.

It's a sharp turnaround for a wrestler whose career had plummeted on SmackDown, where his whiney heel shtick was struggling to gain traction, but according to PWInsider's Mike Johnson, it hasn't come out of nowhere.

Johnson believes that the reason behind Ziggler's recent push is that Dolph's contract is set to expire later this summer, and WWE hope it'll convince him to stick around.

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There's a worry that Ziggler's re-elevation is temporary, and that if he re-signs, the company could shove him straight down the card. Regardless, 'The Show-Off' has found his groove again. The Rollins bouts were widely praised, the McIntyre alliance is full of possibilities, and he hasn't looked this motivated in years.

Dolph has never been shy of airing his discontent, and admitted he "hated" his position in WWE during an appearance on Edge & Christian's podcast last December. Time will tell if this new push appeases him, but for now, Ziggler's in a good place.

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Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.