Why THIS Is The Biggest Star WWE Must NEVER Push

"Main Event" by name but can Jey Uso really be a headliner by nature?

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WWE.com

Amongst the various (and in some cases dubious) honours Jey Uso can currently lay claim to, one is perhaps the most miraculous of the many available in our strange wrestling bubble. Set to clips of thousands of fans going insane for his entrances and silent for his matches, Uso has become the subject of the best online wrestling discourse in years.

Look at your nearest social media app for what conversation and debate he currently commands. You'll find lifers of all ages toasting how absolutely incredible the footage looks when the fans added "fireflies" to an already-incredible sea of waving arms. You'll see endless one-word replies of "YEET" posted in shared joy rather than cynicism thanks to have fun it is to have some monosyllabic nonsense to giddily throw into the word soup destroying society as we once knew it on X. You'll also find those same enthusiastic fans acknowledging that he just doesn't have the matches. They'll argue exactly how important any of that is when the other stuff is so so good, but they won't but the blinkers on when you dare to assert that his WrestleMania 40 match with brother Jimmy was one of the biggest turkeys of the year.

On both counts, the evidence is there. Furthermore, Uso hasn't ever been enough of a cult of personality to trigger a culture war based on his real life personality or longstanding ties to one promotion. In 2024 WWE, he is where he should be. Undoubtedly, a relatively cold AEW product could do with something akin to the reactions he gets on entrance, but it's hard enough for great singles stars to get over on match quality alone, let alone good or average ones. And that's another thing - he seems like such an affable chap that nobody wants to outright bury him as the worst of all time, even though you'll not find many in recent years that have been given as big a stage to do as little with. Everybody broadly agrees on his obvious pros and obvious cons, and uses the information provided to instead debate how to proceed with the character on those terms.

Like Jey Uso himself...it's just neat, yeet.

The only issue remaining - and it's a nice one to have - is exactly how to fantasy book him without reality stepping in.

(CONT'D...)

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Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back almost 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 60,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett