Why Triple H's Biggest WWE Blunder Is Hidden In Plain Sight

Cody Rhodes is the right man at the right time with the right title...but he's on the wrong show

WWE Raw Cody Rhodes Triple H
WWE

WWE has done it.

Despite the constant and important reminders that this is a company with an ongoing sex trafficking lawsuit against it and its former Chairman, of an ongoing relationship with the Saudi Arabian Sports Authority and of the multiple and often-devastating transgressions that have ensured its status as the market leader, WWE has become the populist product amongst the majority of pro wrestling fans in 2024.

There are many reasons for this beyond the typical swinging of the pro wrestling pendulum, but a massive one is due to the disgraced exit(s) of the aforementioned ex-boss. Vince McMahon's creative vision twice resulted in the company experiencing unimaginable financial highs, but nearly twenty years of a monopoly and his own grotesque and outmoded tastes resulted in a product that barely resembled "Sports Entertainment", let alone professional wrestling. His various partial removals and temporary returns notwithstanding, WWE's McMahon-less creative direction since July 2022 has resulted in a significant upturn in investment both financial and emotional, with the recently-branded "Paul Levesque Era" posting record numbers hand-in-hand with unprecedented audience satisfaction.

Boardroom changes and politics aside, the improvement of the product required wholesale changes behind the scenes and new leadership on screen. It came in the form of the last bombshell signing of the McMahon Era - Cody Rhodes. 'The American Nightmare' "Finishing The Story" at WrestleMania 40 was the culmination of his two-year story and Roman Reigns' four on top as a heel. Every new beginning comes with an end and WWE elected to craft a big one when crowning Rhodes on the 'Grandest Stage'. And yet, it was all so good that it barely scanned as a gamble.

Right call, right man, right time, right place, right match, right moment.

So where and why, barely two months later, does it naggingly feel like it could all rapidly go wrong?

CONT'D...

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back almost 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 60,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett