WWE Applies For 'Shorty G' Trademark

Whole roster must dread being lumbered with that gimmick.

Jul 19, 2019 July 19th, 2019

After WWE had us all pulling “WTF” faces by announcing an upcoming WWE Network special called Smackville, now comes an update on two new trademarks that the company has put in for.

This past Wednesday, WWE opted to trademark the terms “Smackville” and “Shorty G” with the United States Patent and Trademark Office.

Who or what is a Shorty G? We’ll be damned if we know.

As for Smackville, that July 27th event will air live from Nashville and see Kofi Kingston defend his WWE Championship against Dolph Ziggler and Somoa Joe in a triple threat contest. Elsewhere on the card, it’s been announced that new Intercontinental Champion Shinsuke Nakamura will be defending the gold against former champ Finn Balor, whilst Elias will be performing a special musical number.

Let the speculation run wild (brother?) on the Shorty G trademark. For all we know, it could be a new nickname for Drave Maverick, it could be an all-little-person PPV, it could be a new ironic rapper gimmick for a returning Great Khali…

What’s also a little worrying about this is, if WWE is trademarking the god-awful Smackville name, that may well mean that this show could become an annual tradition. And just when you thought that Great Balls of Fire was the worst name Vince McMahon could think up!

Andrew Pollard

Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main dayjob, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg.

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