WWE Files Several New NXT-Based Trademarks

WWE trademarks several NXT names - including a typo for "Lo Shirai"

Sep 12, 2019 September 12th, 2019

With WWE ever eager to snap up the trademark to superstars’ name, now comes news of the company’s most recent trademark applications.

Just last week – September 4th and September 6th, to be precise – WWE filed the trademarks for NXT talents “The Forgotten Sons”, “Marina Shafir”, “Jessamyn Duke”, “Taynara”, “Vanessa Borne”, “Xia Li” and “Dakota Kai”.

Additionally, WWE also accidentally filed for “Lo Shirai” – which is clearly a typo for NXT standout Io Shirai.

Given that the NXT brand is due for an imminent expansion as the brand begins its two-hour live weekly TV show next Wednesday, it only makes sense that WWE would look to tie-up the trademarks to any of the talents who could end up competing on the impending weekly USA Network show.

At this time, that September 18th USA debut is set to feature NXT Tag Team Champions Kyle O’Reilly and Bobby Fish defending the gold against The Street Profits, NXT North American Champion The Velveteen Dream will put his title on the line against Roderick Strong, Matt Riddle will battle Killian Dain in a Street Fight, and Io Shirai, Bianca Belair, Mia Yim and Candice LeRae will partake in a Fatal 4 Way contest to determine the #1 contender for Shayna Baszler’s NXT Women’s Championship.

Andrew Pollard

Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main dayjob, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg.

See more from Andrew