20 Things You Didn't Know About Star Trek Generations
8. Data Uses Profanity To Avoid A "G" Rating
It's of course no secret that the vast majority of blockbuster movie releases aim for a PG-13 rating, because a more adult-skewing R-rating can be incredibly risky where larger-budget material is concerned.
But there's also a fascinating, largely unspoken phenomenon that goes the other way, whereby studios prefer to avoid their bigger-budget live-action movies getting a mild G-rating, because it has historically stunted the box office of films that aren't strictly family-friendly.
G gives the impression that a film is harmlessly inoffensive to all, and in the context of Star Trek that might imply it's toothless and sanitised to a fault.
And so, the decision was made to include a single piece of profanity to boost it to a PG rating, when Data (Brent Spiner) memorably says, "Oh s**t!" as the Enterprise takes a dive.
Ultimately only one more Trek film after this, Insurrection, was rated PG, with the franchise deferring to the blockbuster-typical PG-13 from that point onward. First Contact, sandwiched between the two movies, was meanwhile the series' first PG-13 entry.