4 New Once Upon A Time In Hollywood Posters You Need To See

Does movie marketing get any better than this?

by Ewan Paterson
Once Upon A Time In Hollywood Poster
Sony

With Once Upon a Time in Hollywood debuting at Cannes, Sony Pictures have taken the liberty of dropping a brand new trailer. It includes all new story details and is sure to get fans of Quentin Tarantino particularly excited regarding his ninth film, but potentially the cooler piece of marketing on display today isn't the trailer, but the posters Sony have released instead.

Set in 1969 to the backdrop of the Manson Murders, Once Upon a Time follows veteran actor Rick Dalton (Leonardo DiCaprio) and his stunt-man friend Cliff Booth (Brad Pitt) as they navigate a changing Hollywood industry. It looks fantastic, but what better way to market a film following an actor from the sixties than with posters inspired by the era?

The posters on display today showcase Dalton in his most famous roles, and though it's a shame his World War II-era film shown in the trailer isn't included, the others on display will do more than enough to get cinephiles nostalgic for the days when posters were hand-drawn, and westerns were... well they were everywhere.

Click on through to see each poster...

Content Producer/Presenter

WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.