I've never seen a game of American Football but boy do I love the Super Bowl. At time other than San Diego in July do you get to see so many glimpses of exciting upcoming movies in one go, and in this case you can do it all from the comfort of your own home. Just as the Half-Time Show is as big a draw for some as the match itself, for movie fans the real thrill of this American pasttime is a slew of thirty-second trails Sometimes it winds up being a non-event, with previous trailer footage trotted out with a couple of new shots, but this year was a knockout. Maybe it was because this is the 50th Super Bowl, or perhaps it has something to do with there being several big movies we haven't had fresh looks at since before the epic CGI work was finished, but last night was an absolute celebration of everything blockbuster cinema has to offer in 2016. Of course, it wasn't all perfect - several movies look tat and there was no shortage of rubbish trailers that pandered too much to various audiences that wound up having no effect. To sort out the Denver Broncos from the Carolina Panthers, let's go through all thirteen trailers (and one bizarre movie-related ad) from Super Bowl L (because they really shouldn't just drop the roman numerals), ranked from worst to best.
Honourable Mention - Whatever The F*ck That Marvel/Coca-Cola Advert Was
It's not an advert for a film per se, but is intrinsically about movies and is so ridiculous it needs a mention (and, incidentally, would have placed at the bottom of the list anyway). I'm talking, of course, about the Mini Coke ad featuring that long-awaiting conflict between Ant-Man and Hulk. Seriously, what is up with this? Ignoring the Coke advert cliches of perpetually frosted cans and thirst-quencing miracle juice, the whole thing feels incredibly obvious and overwhelmingly cheap - notice how they cleverly edit it to avoid hiring Mark Ruffalo. Who at Marvel thought it a good idea to feature one of the few characters not appearing in any Marvel films this year and the star of the studio's lowest grossing movie in years? I get the size difference is "funny", but it's not funny funny. Although this advert does have one thing for it; the resolution is pretty similar to what we're expecting to see in Captain America: Civil War. https://www.youtube.com/watch?v=OlZqBR3yTiw
