BOX OFFICE: PIRATES is sinking fast, but loads of you got KNOCKED UP!!

Continuing the trend of large openings followed by a huge drop in numbers for the big franchises in their second week is Pirates of the Caribbean: At World's End. The movie dropped a huge 62% to take home $43.2 million, leaving the current tally standing at $216.5 million. Just like Shrek the Third and Spider-Man 3, Pirates 3 is on course to make less money domestically than the second movie in the franchise, although it totally dominates worldwide. The real winner this weekend was the Judd Apatow comedy Knocked Up. The movie has been one of the best reviewed of the year so far and with a great marketing campaign including the funniest trailers in some time, the movie made an impressive $29.3 million on it's opening weekend. The film was made for $30 million, so a big profit is expected here. Knocked Up was even more successful out of the blocks than Apatow's last movie The 40 Year Old Virgin in 2005 by around $8 million. Elsewhere, the Kevin Costner led serial killer thriller Mr. Brooks took home a quiet $10 million to open at fourth but I don't think anyone really expected it do better than that. 28 Weeks Later has now reached $26 million showing it did have some fuel left in it's tank to reach a tidy number. 1 Pirates of the Caribbean: At World's End (2007) $43.2M $217M 2 Knocked Up (2006) $29.3M $29.3M 3 Shrek the Third (2007) $26.7M $255M 4 Mr. Brooks (2007) $10M $10M 5 Spider-Man 3 (2007) $7.5M $318M 6 Waitress (2007) $2.02M $9.45M 7 Gracie (2007) $1.35M $1.35M 8 Bug (2006) $1.22M $6.09M 9 28 Weeks Later (2007) $1.2M $26.6M 10 Disturbia (2007) $1.13M $76.7M RELEASED NEXT WEEK: Ocean's Thirteen, Surf's Up, Hostel: Part II, La Vie En Rose (limited) source - box office mojo, imdb