A poster brimming with violence. From the red background to the sinister culty / bio-hazarady logo and scratched silhouette of a lone man passing through London, 28 Days Later felt dangerous.
Throw in a unique countdown pinpointing the key moments of the outbreak (i.e Day 20: Devastation) and this poster, with the help of an equally effective trailer, made 28 Days Later the must see horror movie of the year.
Honorable Mentions: Silent Hill, The Human Centipede, Saw