The Rock Is The Highest Paid Celebrity On Instagram

The Great One can charge advertisers over $1,000,000 for a sponsored post.


Finally...Dwayne 'The Rock' Johnson is the highest paid celebrity on Instagram.

Hopper HQ's recent list of the richest personalities on Instagram for 2020 saw The Great One land #1 spot, thanks to his 187,300,000 followers.

The Rock's number of followers means the Hollywood titan can charge advertisers $1,015,000 for a sponsored post, if he really felt like he wanted to.


Johnson regularly uses his Instagram account to share inspirational messages to his fans, but he's also fond of using it to promote his own brand of Teremana tequila and other personal interests such as his love of the UFC and larger than life cheat meals.

Kylie Jenner was formerly ranked #1 on the list, with her now falling to #2. Jenner can charge $986,000 for each sponsored post due to her 181,500,000 Insta followers. Jenner reportedly made around $1.2 million on a sponsored post in 2019.


Among the 221 famous names on the list, the only other star with a link to professional wrestling was the 'Baddest Woman on the Planet' Ronda Rousey. The former UFC Champion ranks #62 and can charge $60,300 for each sponsored post. Rousey has 13,100,000 followers on the social media platform.

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Lifts rubber and metal. Watches people flip in spandex and pretends to be other individuals from time to time...