In a move that will shock no-one, Conor McGregor has been unveiled as the cover star for the forthcoming UFC video game.
EA Sports' UFC 3, which was formally announced on Wednesday, will hit the shelves in February next year.
And its cover will depict McGregor holding both the featherweight and lightweight titles, a feat he achieved in real life back in November of last year.
The 29-year-old's celebrity profile skyrocketed over the summer in the build-up to his Las Vegas mega-match inside the boxing ring against Floyd Mayweather.
Irishman McGregor greeted news of his latest triumph in in typically humble fashion, writing on Twitter, "Greatest cover of all time, that’s for sure."
Apart from a winning cover, the game is also notable for the debut of the immersive G.O.A.T career mode.
Like WWE 2K's career mode, this will allow players to plot their way to the top both in and - through the use of external promotional tools, including social media - outside the Octagon.
Developers have also promised a more authentic game-play approach, aided by improvements made to graphics and responsiveness.