Take Two's Strauss Zelnick Sceptical Over Wii U

Take Two is a publisher with many big name titles under its belt. Bioshock, Grand Theft Auto and Borderlands spring to mind straight away. It has not however, announced any titles that will be making their way to the Wii U. The reason for this may have been revealed during an interview with Gamasutra where Zelnick said that he was skeptical of the Wii U as a platform.

Talking about the platform he said of the launch,

If you get it right, it's a terrific time to launch a new IP.

So it looks like they're taking a lets wait and see approach. This echoes the marketing strategies that Take Two also pursues with its games. Zelnick once again riled against the annualisation of non-sports titles which wear fans out due to the lack of any major innovation present within the yearly production line process.

Some of our competitors have had this trajectory where they extract a lot of value and the IP goes away. We're trying really hard to build permanent IP. And if you have to rest the title for a few years, over time you'll extract more value. We're not trying to create something good and market the hell out of it. We're trying to delight customers with something great €“ and market hell out of it.